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Mary Umberger
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A new use for camera
phone: Agent's safety
Published December 14,
2003
Even if you dislike camera phones
for their potential intrusiveness, you have to admit they have
obvious utility to the real estate business.
For one thing,
they enable agents to alert clients to new properties, something
that could be an edge in a hot market, where "getting there first"
may be crucial.
But a
company in Marietta, Ga., has devised another real estate use for
the devices -- as a form of insurance.
Next month,
RealSafe.net Network will begin marketing a system for real estate
agents who are less interested in photographing properties than in
having a permanent record of who is with them in vacant houses. The
system transmits camera-phone digital photos of the clients (with
their permission) to a secure database.
It is meant to deter
crime.
"The real estate industry is not as safe as it used to
be," says Pat Dougherty, a Marietta agent for 22 years who founded
the company after an incident with a man who asked her to show him a
house on short notice.
She said that though such urgent
requests aren't unusual in real estate sales, she had qualms about
the caller because of an earlier threatening incident in the area
involving another real estate agent. So, she asked another agent to
accompany her for the showing, which turned out to be
uneventful.
"Afterward, we started talking about how this
would have been a good time to have a camera phone," Daugherty
says.
The two agents began to develop the idea, and in
January their firm will begin marketing its services to real estate
agents.
The program works this way: Agents ask prospective
buyers for permission to photograph them as a security measure. The
image immediately goes to what she describes as a "secure database"
where it won't be used for any other purpose.
The company
policy forbids anyone to access the images except under court order,
and the would-be buyer can be assured that his or her face won't
show up on the Internet the next day, she says.
"The yard
signs will say `This is a RealSafe.net home,' and there will be
signs in the windows," Daugherty says, so there will be some name
recognition," and also some reassurance for the homeowner who will
know that a record is being kept of who enters their home -- at
least, when the house is being shown by an agent who pays a monthly
fee to Dougherty's firm.
She says that agents will be trained
in explaining to camera-shy buyers how the practice is no different
than the many other times each day that individuals are photographed
by security cameras.
"If they refuse to allow the picture to
be taken, I won't take them into the house," says Dougherty, who
says she has not been turned down by anyone she has
asked.
Certainly, a convincing case can be made for taking
more precautions. Though specific numbers aren't available, the news
stories of agents being attacked or killed on the job are easy to
come by. Some realty agencies now require prospective buyers to stop
at the company's office first and produce identification.
But
Dougherty sees the service as being useful beyond the realty
industry -- by apartment-leasing agents, car dealers, employees who
are out in the field, "anybody who puts himself in a position where
they are alone with somebody they're not sure about," she says. "You
could use this with people you meet through Internet-dating
services."
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